Privacy Policy
Effective Date: July 22, 2026
Rutherford Physical Therapy ("we," "us," or "our") respects your privacy. This policy explains what information we collect through rutherfordpt.com, how we use it, and the choices you have. By using our site or submitting a form, you agree to the practices described below.
Information We Collect
We collect the information you give us directly, such as your name, phone number, email address, and any details you share about your condition when you request an appointment or submit a form. We also collect limited technical information automatically, including your IP address, browser type, device type, and the pages you visit, through standard analytics tools.
How We Use It
We use your information to schedule and confirm appointments, respond to your questions, send appointment reminders, and follow up on your care. We may also use aggregated, non-identifying data to understand how visitors use our site and to improve its content and performance. Information tied to your care is kept only as long as reasonably necessary to serve you and to meet our recordkeeping obligations. We do not sell your personal information to third parties.
Forms & Communications
When you submit a form on this site, your information is processed solely to schedule your care and respond to your request. By providing your phone number, you agree to receive text messages from Rutherford Physical Therapy related to your appointment. Message and data rates may apply. Reply STOP at any time to opt out of text messages, or contact us at johntalty@rutherfordpt.com to be removed from any communication list. Opting out of texts will not affect your ability to book or receive care with us; we will simply reach you by phone or email instead.
Cookies & Analytics
Our site uses cookies and similar technologies to remember your preferences, understand site traffic, and improve your experience. This may include basic analytics tools that report how many people visit a page and which pages they view. You can disable cookies through your browser settings, though some features of the site may not function properly without them.
Third-Party Services
We work with trusted third-party providers, including our website host, our form and scheduling provider, and analytics services, to operate this site and manage patient communication. These providers only receive the information necessary to perform their function, are bound to reasonable confidentiality and security standards, and are not permitted to use your information for any other purpose.
Your Rights
You may request access to, correction of, or deletion of your personal information at any time by contacting us using the information below. You may also opt out of text or email communication at any point without affecting your ability to receive care from our clinic. We will respond to reasonable requests within a reasonable timeframe.
Contact
Questions about this policy or how your information is handled can be directed to Rutherford Physical Therapy at johntalty@rutherfordpt.com or by mail at 71 Union Avenue Suite 110, Rutherford, NJ 07070.